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⭐️ Award-Winning | ✨ Super Connector | ⭐️ Global Dealmaker | ⭐️ Strategic Advisor | ⭐️ Certified Business Mentor | Entrepreneur | ⭐️ M&A Expert | ⭐️ VC, PE, FTSE 100, S&P 500 Experience | 🎓 Three University Exams | 🌍 Impact & SME Investor | 🇸🇪 Swedish Citizen | 🇬🇧 British Citizen | ❤️ Single Dad | 💪 Three-Time Cancer Survivor | 💗 Cardiac Arrest Survivor | 🌍 Community Organiser | Non-Executive Director (NED) | Here to Make an Impact | Value, Purpose & Impact Driven ❤️✨🙏

Home: About

MY STORY

🌍 Sten André Rigedahl

Elite Connector | Global Deal-Maker | Impact-Driven Entrepreneur


With over two decades of experience advising hundreds of leading companies and organisations worldwide, I now partner with entrepreneurs, experts, and investors to foster growth, drive expansion, and co-create lasting value.

My mission: to create global impact and elevate humanity


✨ What I Do
I wear three complementary hats that together define my work:


1. Off-Market Deals

Through my global network, I access exclusive opportunities spanning commodities, BTC & digital assets, art, real estate, and other high-value assets. My role is to connect people, capital, and ideas — structuring transactions that create lasting value.
 

✅ What this means for you as a sophisticated or institutional investor:

  • Access to vetted, exclusive opportunities not available on the open market

  • Trusted connections with qualified investors, buyers, and sellers

  • Structured deals that protect interests and maximise value

2. M&A | Buy - Grow - Sell

I collaborate with investors, deal-makers, and experts to acquire profitable businesses, scale them, and ultimately achieve successful exits.


✅ What this means for you as a business owner:

  • Clear evaluation of acquisition opportunities and risks

  • Post-acquisition growth strategies that unlock hidden value

  • Guidance to achieve successfu, profitable exits



3. Impact Businesses & Ventures

I advise and partner with entrepreneurs to help fund, grow, and scale their companies — preparing them for expansion or exit while preserving legacy, reputation, and impact.


🤝 I work alongside purpose-driven leaders and investors who want to raise capital, realise their vision, and grow with integrity — building businesses that create lasting value for people, communities, and the planet.


✅ What this means for you:

  • Strategic support to raise the right type of capital at the right time

  • Growth systems that unlock new markets and partnerships

  • Exit strategies that maximise valuation and safeguard legacy


🌍 I dedicate time to projects that benefit humanity, including:

  • 🌊 Water treatment technology

  • ⚡ Sustainable energy

  • 🏡 Affordable housing

  • 🌱 Sustainable & smart cities

  • ✨ Other ventures designed to uplift people and planet


For me, it’s always: People | Business | Planet — Win–Win–Win


🌟 On one side, I work on exclusive off-market deals, connecting capital with rare opportunities. On the other hand, I partner with entrepreneurs to turn bold ideas into lasting realities.
 

At the heart of it all is one principle: be relentlessly consumer-centric. The businesses that thrive are those that obsess over creating massive customer value and stand for a purpose beyond profit.
 

My focus is twofold:

  • Helping business owners buy, grow, scale, and eventually sell in a way that preserves their legacy and impact

  • Supporting world-changing projects — from revolutionary water treatment and sustainable energy, to health-focused ventures that enhance wellbeing
     



 

🚀 SO WHAT'S NEXT?


🎙️ Shine Your Light – The Health & Wealth Podcast
A platform for entrepreneurs, leaders, and change-makers to share stories, visions, and lessons — creating a community of health, wealth, and impact.


💡 The Light Fund
An upcoming impact fund dedicated to backing entrepreneurs and projects that align profit with purpose — water, energy, housing, healthcare, and more.


📖 Books in Progress
I’m writing books that weave together my journey of resilience, entrepreneurship, spirituality, and impact. These are not just stories, but guideposts for those seeking to thrive with intention.


✨ Why Now

Having faced cancer three times and surviving a cardiac arrest that left me clinically dead for over 50 minutes, I know with absolute clarity that time is precious.

I chose to come back — for my daughter, for true love, and for impact. These projects are the embodiment of that choice: amplifying voices, directing capital to heal and uplift, and leaving legacies that matter.
 

🔗 See current projects: Stone Capital Opportunities



🌍 MY JOURNEY


🇸🇪 | GROWING UP IN SWEDEN

I was born in Gothenburg on Sweden’s beautiful west coast, and grew up in a small town just outside the city — a place that shaped my values, perspective, and love for community.

🎓 | THREE UNIVERSITY DEGREES

I’ve always been curious and loved to learn and explore. This led to me pursued three university degrees — in engineering, finance, and marketing  while working at a consultancy and serving as a financial advisor at a bank. At the same time, I chaired a business association with 20,000 members and organised several seminars and an award. My passion for learning and business led me to attended 100s of business seminars with the opportunity to engage and learn directly from business leaders and experts with tons of experience.

I quickly discovered that these conversations and real-world exchanges offered far more valuable lessons and practical knowledge than I ever gained from my formal education — shaping not just my skills, but also my perspective on people, strategy, and value creation.


🇫🇷 | LIVING IN PARIS

Paris was one of those chapters in my life where everything seemed to converge — ambition, beauty, and discovery all at once.
 

I had moved there to work for a start-up, eager to challenge myself in a new environment and embrace the Parisian lifestyle. My days were balanced between work, learning and exploration: mornings dedicated to building campaigns, evenings immersed in French classes at the Sorbonne, and late evenings spent wandering through neighbourhoods that felt like open-air museums. I didn’t just want to live in Paris — I wanted to become part of it.
 

At the start-up, I quickly spotted an opportunity. Instead of chasing only new customers, I designed a campaign to promote and cross-sell products to their existing base while also introducing the company to online sales — a bold and revolutionary step at that time. The impact was immediate: revenue tripled. It was my first real taste of how creativity and timing, combined with the courage to act differently, can transform a business.
 

But Paris was much more than work. It became a stage for experiences that felt surreal. Through the friendships I formed, I found myself at private events that seemed straight out of a movie. One evening, the entire Paris Zoo had been rented out after hours, turning it into a magical playground where champagne glasses clinked under the watchful eyes of exotic animals. On another night, I attended a gathering at a golf course where the parking lot shimmered with nothing but luxury cars — Rolls Royces, Ferraris, Lamborghinis — lined up like jewels on display.
 

These moments left my friends who was visiting from Sweden in awe, but for me, they were less about the glamour and more about the feeling: that life, when you allow it, can surprise you with extraordinary beauty and access to worlds you never imagined.
 

Looking back, what I carry most from that year isn’t just professional success or the thrill of those once-in-a-lifetime experiences. It’s the reminder that life is meant to be savoured. Paris taught me to pause, to appreciate the elegance in a well-prepared meal, the laughter of new friends, the glow of streetlamps on wet cobblestones. The simple joy of playing petanque with new friends, drinking wine and having deep conversations about life and philosophy. It taught me to celebrate beauty, love and life, wherever it appears.
 

That year shaped me in ways I only fully realized later. It wasn’t just about living in Paris — it was about learning how to live.
 

🇩🇪 | A TURNAROUND IN GERMANY

After graduation, I didn’t step into a traditional career path — I stepped into the unknown. It began at an airport, of all places. I had arranged to meet a CEO, on my way to and from Stockolm, for what I thought would be an informal conversation. Somewhere between the departure gates and the coffee stand, our chat turned into an impromptu interview — and by the time we shook hands, I had a job offer.

The role? To work alongside him on a corporate turnaround in Germany.
 

By chance, the year before I had taken a beginner’s German course in the evenings, squeezing it in while studying full-time during the day. At the time, I had no idea how useful that decision would become.
 

A week or so later, armed with determination and a Swedish–German dictionary, I flew in and walked straight into the boardroom the next day. My German was far from fluent, but it was enough to greet people, build rapport, and show respect before switching to what I knew best: listening, observing, and asking questions.
 

Over the following days, I interviewed everyone on-site — from floor workers to department heads — slowly piecing together their complex production process like a puzzle. The challenge was daunting. Their German CFO had already been struggling with the issue for more than six months without finding a solution. Yet within just a few weeks, by working closely with the CEO, and having many conversations with people, I built a model that revealed exactly why and where the company was losing money — and how they could adjust to return to profitability.
 

The boardroom was intense, but I also got to have many long and candid conversations about leadership — the weight of decisions, the cost of mistakes, and the loneliness of being at the top and its consequences on family life. Sometimes the stories turned personal. He would talk about people he had crossed paths with, including Ingvar Kamprad, the founder of IKEA. I listened intently as he described what Kamprad was like in real life — not the legend or the billionaire entrepreneur, but the man. Frugal, sharp, sometimes stubborn, but always deeply committed to his vision adn image. Hearing those stories, in such an unguarded setting, made me realise that leaders are human first, and that greatness is often forged in simplicity and consistency rather than theatrics.
 

The project itself was trial by fire. Working side-by-side with the CEO forced me to think fast, cut through noise, and make tough, clear recommendations under an unforgiving deadline. But in the quieter moments, over shared meals and long talks, I learned that success is not only about strategy and execution. It is also about perspective, values, and the kind of life you choose to build.
 

Looking back, that project shaped my approach to business more than any classroom ever could. Go to the source. Ask the right questions. Find the leverage points. And above all — act decisively

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🇸🇪 | STOCKHOLM | STRATEGY AND LIFESTYLE

While I was still in Germany, I was recruited to join a small strategy boutique in Stockholm. I didn’t know it then, but this move would open up an entirely new world for me. Within my first week, I found myself sitting across from CEOs and C-suite executives over long lunches, discussing strategy, challenges, and possibilities. I was hooked instantly.
 

What I loved most was the focus on business innovation and creative, blue-sky thinking. It wasn’t about incremental change — it was about co-creating the future. Together with clients, we brainstormed new products and services, mapped unmet needs in the market, and designed innovative solutions, partnerships, and joint ventures to seize those opportunities and bring them to life.


The work was stimulating because nothing was cookie-cutter. There were no ready-made answers. Every project demanded a tailor-made solution — something bespoke and co-created. It was about finding innovative ways to solve problems, not just for our clients but for their clients as well, building value that rippled outward. That sense of creativity and collaboration energized me every single day.
 

Life outside of work was just as exciting. I thrived in Stockholm — the lifestyle, the people, and the rhythm of the city. I had the privilege of meeting people of extraordinary calibre, both professionally and socially. I started organizing small private gatherings at exclusive venues, evenings that were as much about ideas and inspiration as they were about fun. Before long, I was invited into a few private elite networks where conversations stretched far beyond business, touching on art, culture, and life itself.
 

My lifestyle in those days was simple in philosophy but intense in practice: work hard, train hard, and play even harder. That balance gave me both the discipline to excel in strategy and the energy to enjoy the richness of the Stockholm scene.
 

Looking back, my time at the boutique sharpened my ability to think creatively under pressure, to innovate collaboratively, and to see value creation not just as a business exercise but as a way of life. It was a period of both professional growth and personal joy — a season of expanding horizons in every sense.

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🇬🇧 | LONDON CALLING

In 2004, I decided it was time for a new chapter. I packed my bags and moved to London — a true global city, buzzing with opportunity, ambition, and energy. I wanted to test myself on an international stage, and London was the perfect arena.

I began freelancing, working with a range of consultancies, banks, venture capital, and private equity firms — including McKinsey, Goldman Sachs, and EY. The work quickly expanded into projects with FTSE 100 and S&P 500 clients across industries. I had the privilege of contributing to initiatives for Samsung, Microsoft, Google, Coutts & Co, BAA, Coca-Cola, Ferrari, Volkswagen, and many others.
 

Each project was different, but the common thread was impact: strategic growth, innovative partnerships, acquisitions, and exits. I thrived on the variety — moving from one challenge to the next, always learning, always adapting. London became both a professional playground and a personal home, a place where I could channel the lessons I had carried with me from Paris, Germany, and Stockholm into a truly global context.
 

🪙 | VENTURE CAPITAL, PRIVATE EQUITY AND STRATEGY BOUTIQUES 
Some of my most stimulating work came through venture capital and private equity engagements. I was brought in to analyse potential acquisition targets — often small, specialised businesses in niche markets. My role was to dissect the businesses, understand the opportunities and risks, and look ahead to what value could be unlocked post-acquisition. It was a blend of forensic analysis and creative foresight: seeing not just what the company was, but what it could become.


I also worked closely with strategy boutiques on bespoke projects that required innovation, sharp thinking, and tailor-made solutions. No two assignments were the same — and that was exactly what made it so rewarding.
 

💼 | 100s OF CLIENTS | ONE FOCUS: CREATING VALUE 


Over the years, I’ve had the privilege of working with hundreds of clients — from household-name multinationals to fast-growing scale-ups. What excited me most wasn’t just the variety, but the impact: every project was an opportunity to create value, unlock growth, and turn complex challenges into lasting results.

Here are some of the projects where I was fortunate to make a tangible difference:


🌟 | Selected Highlights

  • €400M Manufacturing Exit – Led a consulting team and co-created a winning pitch deck that helped the owner sell a private manufacturing group for €400 million.

  • Food Manufacturing Efficiency – Advised a UK-based food manufacturer, achieving a 21% reduction in production costs through innovation and operational improvements.

  • Strategic Partnerships in Europe – Screened thousands of companies and initiated talks with the 10 most suitable partners in the UK and France for a US IT and military-grade cloud services firm.

  • Revenue Growth in Cloud Services – Generated millions in additional sales revenue for a US-based IT and cloud services company through strategy and execution.

  • Coca-Cola Innovation – Sat around the table with Coca-Cola’s leadership and their local bottling partner, in Warsaw, Poland, co-creating strategies to launch new products into the market.

  • Samsung Channel Strategy – Managed a team to re-set Samsung’s European channel strategy, strengthening distribution and growth across the region.

  • M&A Advisory with BAA – On the sell-side, I supported the British Airports Authority (BAA) with its initial analysis as it prepared for potential buyers. My work involved evaluating assets, identifying key value drivers, and mapping potential risks before the process was handed over to a full investment banking team. Those early insights fed directly into the journey that ultimately led to BAA’s landmark acquisition by Macquarie Group — one of the largest infrastructure deals of its time.


 

🏙️ | LIFE IN A GLOBALE CITY
Beyond the boardrooms, London itself was a constant source of inspiration. It was a place where cultures collided daily, where I could have lunch with a CEO in the City, drinks with a creative in Shoreditch, and dinner with an entrepreneur or investor visiting from New York. I built strong networks, organised private gatherings adn events, and was welcomed into circles where finance, culture, and ideas blended seamlessly.

 

London has taught me not only how to operate at scale, but also how to balance ambition with connection — how to navigate both the world of high finance and the richness of human relationships.


London showed me that success isn’t just about working with the best clients, but about building a life full of energy, relationships, and meaning. It was where I learned to operate globally — and to live fully.​​​​​​​

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OTHER HIGHLIGHTS IN THE STORY SO FAR

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💜 | PURPLE MAGIC | 100+ PRINCE SHOWS

Music has always been more than entertainment for me — it’s been a source of energy, inspiration, and a mirror for how to live. And for over two decades, no one embodied that more than Prince. Between 1990 and 2013, I experienced more than a hundred of his shows: concerts, pre-shows, after-shows, private charity events, even soundchecks. From London to Stockholm, from Brussels to Paris, through Denmark, Belgium, and the Netherlands, I lived inside his purple orbit.
 

What fascinated me most was not just the music, but the way he lived it. Prince never stood still. Every show was different — improvised, playful, constantly evolving. He reviewed every performance, always finding ways to improve, to push his own boundaries, and to demand more from those around him. He didn’t just perform — he lifted people, he channeled energy. He was a superconductor, an alchemist of sound, spirit, and soul. And he was also immensely funny. At one after-show party, he even launched into spontaneous stand-up comedy, leaving the room howling with laughter.
 

The memories are countless, but a few still feel like yesterday.

In London, during a promotional show, my then-girlfriend and I were standing as VVIPs on a balcony overlooking the stage. In the middle of a song, Prince suddenly left the stage while the band kept playing. Minutes later, he appeared next to us. Leaning in with a grin, he asked me: “Nice band, huh?” I managed to reply “Yeah” before he and his security slipped back to the stage as if nothing had happened.
 

Another night, in Brussels, he walked straight over to where I was standing at an after-show. Our eyes locked, and he began pulling funny faces while tearing through a guitar solo. It was absurd, personal, and hilarious — the kind of moment that broke the wall between legend and fan, reminding me he was as mischievous as he was brilliant.
 

But my favorite memory of all came at a small, private charity event in London. By some stroke of purple magic, I was on the guest list. The venue was intimate, the audience tiny. At one point, I found myself standing right next to him, singing my favorite song. Both of us leaned toward the monitor for the lyrics, our voices side by side. For me, that was a once-in-a-lifetime moment — singing with Prince, not as idol and fan, but as two people simply enjoying the same song.
 

What struck me most was how the flow always seemed to work in his world. I never missed an after-show. Tickets would sell out in seconds, but somehow they always came through. Once, I queued for hours for a one-off gig in London and didn’t get in. Just when I thought it was over, Prince decided to play a second show immediately after — and I got in. Time and again, life just aligned. The purple magic always found a way.
 

Over those years, Prince became more than a performer I admired. He was a teacher in disguise. Watching him taught me about constant reinvention, about never being satisfied with yesterday’s success, about daring to push further. He showed me that true mastery is about elevating others, not just yourself. And he reminded me that work — whether music, business, or life itself — should be infused with joy, humour, spirituality and humanity.
 

Through him, I also connected with a global purple family. Lovely, passionate people I met in queues, at shows, and in the glow of purple nights — friendships that still mean something today.
 

Looking back, those “Purple Years” were a parallel education. While Paris, Germany, Stockholm, and London were teaching me about business, strategy, and global ambition, Prince was teaching me about creativity, improvisation, and flow. He was a living reminder that magic is real — and that if you stay open to it, life will always find a way to surprise you. He also taught me to be true to my heart and not be afraid to speak truth to power.
 

Prince was a legend. But to me, he was also proof that life, like music, is meant to be played in the moment, with heart, with courage, and with joy. 💜

❤️ | BEING A FULL-TIME DAD

From 2015 to 2018, I took on the most important role of my life: being a full-time dad. For three years plus, it was 24/7/365 — no breaks, no off days, just the beautiful, exhausting, transformative journey of fatherhood.
 

Those years changed me in ways no boardroom or business project ever could. They taught me to see the magic in everything, because when you experience life through the eyes of a baby, everything is magic. A shadow moving across the wall, the sound of birds in the morning, the simple joy of water splashing — all of it becomes extraordinary. Children remind us of what we’ve forgotten: that the world is full of wonder if only we slow down long enough to notice.
 

I learned to prioritize with new clarity. Suddenly, “urgent” emails or deadlines shrank in importance compared to being present, really present, for the moments that mattered. I discovered how to use time better, how to cut through distractions, and how to focus on what truly counts.
 

Most of all, it shifted my perspective and my priorities in life. Success wasn’t just about professional milestones anymore. It was about love, presence, and creating a foundation of security and joy for my child.


Looking back, those three years were not a pause in my career — they were an acceleration of my growth as a human being. They taught me patience, perspective, and purpose. And they reminded me that the greatest legacy we can create isn’t only in business — it’s in the lives we shape and the love we give.

📚 | HOMESCHOOLING AND COACHING RESEARCHERS

From 2019 to 2021, I lived through a chapter unlike any other. The world was in lockdown, yet my life was more full than ever — split between being present as a father and staying connected professionally.
 

Days often began at the kitchen table, which had become both classroom and office. While my daughter worked on her school assignments, I prepared projects for market research firms. The rhythm of homeschooling is intertwined with conference calls, language notes, and interview briefs. It wasn’t always easy, but it was real — and it worked.
 

My professional focus was on supporting several market research companies. I helped design and prepare projects, and I conducted high-level interviews with C-suite executives across industries, extracting insights that would inform strategy and decisions. I also ran quality control on interviews completed by research teams, checking the accuracy, depth, and nuance — often in four different languages.
 

But what I found most rewarding was coaching the researchers themselves. Many were talented but needed guidance on listening more deeply, asking sharper questions, or steering conversations to reveal hidden insights. I loved seeing the improvement: someone might struggle one week, but with the right feedback, they’d deliver a polished, professional interview the next. Watching them grow in confidence and skill was as satisfying as conducting the interviews myself.
 

And yet, through all this, my top priority was clear: giving time to my daughter. I wanted her to feel that even in uncertain times, she came first. Lockdown gave me that chance. Between calls and interviews, we played, we talked, we cooked food and read stories.
 

Looking back, those two years reinforced something I had already begun to learn as a full-time dad: that the greatest asset we have is time, and the greatest investment we can make is in the people we love. Professionally, I kept contributing at a high level. Personally, I built memories with my daughter that I will always treasure.
 

It wasn’t just about balancing work and family. It was about weaving them together, making sure that growth — mine, hers, and the people I coached — never stopped, even when the world did.

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💚 | SURVIVING CANCER THREE TIMES

​Since 2020, I have fought cancer three times. Each round was brutal in its own way, but each gave me clarity. Cancer stripped everything down to the essentials and forced me to focus on what truly matters: health, love, and presence.


As I once told my survival group in the hospital: “I feel that I live on borrowed time now. So, I'd better make it count.” That truth still guides me every day.
 

I am grateful for every morning I wake up. For my daughter’s smile. For the simple hellos from neighbours, shining up, on our short walk to school. For the people who show up with kindness when it’s least expected.
 

The experience has made me extremely purpose-driven. Every single day I ask: how can I add value? How can I help, support, or uplift someone else? Life has become less about chasing, and more about giving.
 

Tony Robbins once said at a fire-walk I attended: “Nothing beats feeling healthy.” He was right. Health is the foundation — everything else rests on it. And while I spent years undergoing treatments (Dec 2021–Dec 2024), walking out of that period into 2025 has felt like a rebirth.
 

The battles were fought largely alone, and yet they forged something unbreakable in me. Cancer took much, but it also gave me resilience, perspective, and a renewed hunger to live with meaning.


Now, as I write this in September 2025, I carry those scars as reminders — not of pain, but of strength. I know tomorrow is never promised. But I also know that whatever comes, I will meet it with gratitude, courage, and a deep determination to make every day count.

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❤️⚡ | CARDIAC ARREST

In February 2024, I survived something almost beyond imagination: a cardiac arrest that lasted over 50 minutes.


Just a short time before, I had stood on stage accepting an all-encompassing spirit of the HNC award. It was unexpected, and my impromptu speech came straight from the heart. I spoke about love, and the importance of community — a common unity of love and about how we need each other more than ever, and how connection is the glue that holds us together. I didn’t know then how quickly those words would be tested in my own life.
 

Not long after, I collapsed. I was heading towards the stage to hand over a gift, a beautiful painting, to the founder when I slowly fell backwartds over one of the tables. For the first 15 minutes, doctors fought to keep me alive with CPR. My heart was shocked 17 times with a defibrillator. Around me, several doctors — including cardiologists — worked with everything they had. But it wasn’t just them. There were also healers in the room. And there were angels. The atmosphere was thick with presence — human and divine, science and spirit, all working for me at once.
 

Meanwhile, I was somewhere else. I was in pure light, immersed in unconditional love in its most powerful form. My mother was there, and other relatives who had already passed. Their presence was real and comforting. In that state, I felt peace, connection, and eternity all at once.


And then came the choice. I could stay — remain in that light, with love surrounding me forever. Or I could return. And in that moment, I made the conscious decision to come back: for my daughter, for true love, and for the impact work I am called to do. 
 

From that experience, Sten’s Law was born — a campaign to place more defibrillators in public spaces, hotels, restaurants, and transport hubs. Right now, fewer than 10 out of 100 people survive a cardiac arrest. But that can change. If my survival can lead to lives saved, then this second chance has even more meaning.


I should not be here. But I am. And I carry the memory of that light, that love, and those angels with me every single day.
 

Every morning I wake up feels like a gift. And I know exactly why I stayed: for my daughter, for love, for community, and for impact.

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📚✨ | CONTINUOUS LEARNING AND PERSONAL DEVELOPMENT

I have always believed in continuous learning and personal development. Growth, for me, is not optional — it is the foundation of everything. I’ve been fortunate to learn from some of the world’s best: Anthony Robbins, Peter Sage, Dan Peña, Darren Hardy, T. Harv Eker, Jeremy Harbour, Carl Allen, Roland Frasier, Jay Abraham, Rob Moore — and many more along the way.
 

For me, it all begins with self-mastery. Nothing works unless you work. I have devoted myself not just to skills but to mindset, energy, and discipline. My spiritual journey has been vital — reminding me to stay grounded in purpose and values — but I’ve also gone deep into sharpening practical skills: M&A, property, communication, and deal-making. And I’ve kept myself plugged into accountability groups and networks, because I know from experience that environment beats willpower every time.

Along this journey, some encounters have left an indelible mark.

I remember meeting Dan Peña at the Ritz in London. I had arrived early and was well-prepared, running through questions in my mind and thinking about how to make the most of our time. Suddenly, he appeared from behind me and, in his trademark direct style, asked: “How can I help you?” And off we went. What was meant to be a quick 20-minute coffee chat stretched into 40 minutes — filled with intensity, insight, and his larger-than-life presence.
 

I had Zoom calls with T. Harv Eker and his son, called "Tough Love", and listened to them discuss not just money and wealth, but also values, balance, and legacy. Hearing a father and son share insights across generations reminded me that success is not just about what you build, but also about what you pass on.
 

I also had the privilege of meeting Carl Allen and Jeremy Harbour, two masters in mergers and acquisitions. Both are known for their deep expertise in buying, growing, and selling businesses. Conversations with them were a masterclass in strategy: how to see value others overlook, how to structure deals, and how to unlock growth post-acquisition. But beyond the technical detail, what struck me was their clarity and creativity — the way they approached M&A not as a mechanical process, but as an art form.
 

Then there was lunch with Rob Moore. We were a small group — six of us plus his assistant. Everyone around the table was eager to ask about business tactics and property strategies. But my questions were different. I was more interested in philosophy and reflections — about time, meaning, and how we define success beyond money. The conversation opened up in another direction, and it gave me insights that were deeper than tactics. For me, it was less about property formulas and more about perspective, and I walked away with as much inspiration as practical knowledge.
 

And along the way, I’ve had the chance to meet several billionaires, ultra-successful entrepreneurs and spiritual leaders like the Dalai Lama.  

Each encounter left me with lessons — not just about business, but about life. Some shared strategies for scale, others spoke about resilience and sacrifice, and a few reminded me that simplicity and focus are often the true keys to greatness. What they all had in common was perspective: the ability to see possibilities others miss, and the courage to act when most hesitate.

 

Each of these experiences reinforced something I hold deeply: learning is not an event, it’s a lifestyle. Every conversation, every mentor, every group you surround yourself with either pushes you forward or holds you back. And when you keep putting yourself in rooms with people who think big, live boldly, and stretch possibilities, you can’t help but rise too.
 

For me, continuous learning isn’t just about adding tools to the toolbox. It’s about aligning skills, mindset, and spirit into one coherent force. It’s about growing into the person capable of creating impact, not just for myself, but for others. And it’s about remembering that we are always students — the moment we think we’ve arrived, we stop evolving.

🌱🤝 | SERVING THE LOCAL COMMUNITY  

Alongside business and personal growth, I’ve always found deep meaning in being active in and supporting the local community. For me, true success is not only measured by personal milestones but also by the difference we make in the lives of those around us.


For over three years, I chaired a residents’ association of more than 3,000 members and served on the management committee for eight years. It was a role that allowed me to bring people together, to listen, and to help shape the neighborhood into a place where connection mattered.


At my daughter’s school, I’ve been actively involved in the PFA, supporting initiatives that benefit not only her but the wider school community. Beyond that, I’ve founded and run various Facebook groups — with more than 10,000 members combined — to create online communities for residents, parents, and local networks. These platforms became places where people could connect, share, and support one another.


I’ve also poured energy into green spaces and community gardens. There’s something powerful about creating places where people can meet, grow together, and reconnect with nature. Fundraising, organizing, and putting projects into motion gave me the joy of seeing an idea turn into something real, rooted, and shared.


One highlight was project-managing a local Summer Fayre — an event that brought 500 people together with live music, local businesses, activities for children, and a true sense of community spirit. What made it especially meaningful was watching my daughter there. She ran between the stalls, tried the games, laughed with her friends, and soaked in the day. Seeing her enjoy something I had helped bring to life made all the effort worthwhile. It wasn’t just an event — it was a memory, for her, for me, and for many families in the community.


For me, these roles have never been “extra” to life. They are part of life. They’ve taught me that leadership is as much about service as it is about strategy, and that the most lasting impact we make is often the one closest to home.

💛 | CHARITIES AND PRO BONO WORK

I am and have been active in a few charities, including GOSH (Great Ormond Street Hospital for Children), the Prince's Trust (now the King's Trust) to mentor and guide entrepreneurs,  the Friends of King Edward VII's Hospital, etc. I was also in the process of setting up a local charity that will focus on making the local area safer, cleaner and greener.​​


 

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MORE INFO ABOUT ME, SERVICES, COMPANIES, PRO BONO AND OTHER ENGAGEMENTS
 

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Love & Light ✨❤️🙏
Sten André Rigedahl


 

💫 If what I share resonates with you and feels aligned with your values, I’d love to connect.

You can find me on my social channels below — let’s stay in touch and keep the conversation flowing. 🌊✨​

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